I just wanted to create things that I could be proud of. Money was just an evil byproduct to pay the bills at the end of the year.
Richard BransonI've had to create companies that I believe in 100%. These are companies I feel will make a genuine difference. Then I have to be willing to find the time myself to talk about them, promote them and market them. I don't want to spend my life doing something that I'm not proud of.
Richard BransonWhat can you do to make a difference? And why should you do it? (...) the scale of one's social investments doesn't matter. What matters is that you operate as a force for good at every scale available to you.
Richard Branson