Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.
Richard BransonThere are millions of people out there who would love to become astronauts, who'd love to go to space - they'd love to look back at this wonderful world from space. That will be the engine that will enable us then to develop spaceships to transport people around the world at tremendous speeds in an environmentally friendly way.
Richard BransonThe jet stream is a very strong force and pushing a balloon into it is like pushing up against a brick wall, but once we got into it, we found that, remarkably, the balloon went whatever speed the wind went.
Richard Branson