I believe a good leader brings out the best in people by listening to them, trusting in them, believing in them, respecting them and letting them have a go.
Richard BransonEntrepreneursh ip is a great leveller, since having the benefit of a wealthy background or a generous investor isn't always an advantage. The wonderful thing is that money is not the sole currency when it comes to starting a business; drive, determination, passion and hard work are all free and more valuable than a pot of cash.
Richard BransonI never went into business just to make money - but I found that if I have fun, the money will come. I often ask myself, is my work fun and does it make me happy? I believe that the answer to that is more important than fame or fortune. If it stops being fun, I ask why? If I can't fix it, I stop doing it.
Richard BransonThe brand is only as good as your products, so.. if people have a good experience on Virgin Atlantic or if they have a good experience on Virgin trains or.. if they have a Virgin mobile phone and they can get straight through to our people and they're well looked after and then they'll try the next product that we launch.
Richard Branson