Above all, you want to create something you're proud of.

Seek out strategic alliances; they are essential to growth and provide resistance to bigger competition.

Good brands reflect the histories of the time and the group of people that made them. They can not be copied. They can not be recycled.

However small a company, its founders should try to expand people's opportunities and choices.

Don't be afraid to take that leap into the unknown.

You never know with these things when you're trying something new what can happen. This is all experimental.

I was interested in creating things that I could be proud of and so, you know, I was interested in being an editor of a magazine, things that I could be proud of, and so, you know, I was interested in being an editor of a magazine, but in order to be an editor of a magazine I had to become a publisher as well. I had to pay the bills. I had to worry about the printing and the paper manufacturing and the distribution of that magazine.