Always think, 'what's the worst that can happen' and have some kind of strategy to deal with it
Richard BransonWhat's the most critical factor in any business decision you'll ever have to make? Basically, it boils down to this question: If this all crashes, will it bring the whole house tumbling down like a pack of cards? One business matra remains embedded in my brain - protect the downside.
Richard BransonIf people are jumping down people's throats all the time, in the end, they'll just shrivel up like a flower shrivels up that's not watered.
Richard Branson