As an entrepreneur, you've got to protect against the company going bust. And as an adventurer, you've got to protect against losing your life. It's even more important as an adventurer to get it right.

Smiling can be a competitive advantage. It makes everyone feel better and every situation brighter.

Don't think what's the cheapest way to do it or what's the fastest way to do it. Think what's the most amazing way to do it.

Realize that the people who are working with you, this is their life. You know, 80% of their time is spent at work. Make sure that they're proud of what they're doing, that they're enjoying what they're doing.

You don't have to be one of the Elders. You don't have to be well known. You just have to be determined to care about people. That's all it takes.

Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.

Protect your reputation. Don't be afraid of making mistakes.