As an entrepreneur, you've got to protect against the company going bust. And as an adventurer, you've got to protect against losing your life. It's even more important as an adventurer to get it right.

Communicate your passion clearly, concisely and with genuine conviction.

There is no point in starting your own business unless you do it out of a sense of frustration.

I have always believed that business should be a force for good.

I've obviously been born fortunate. I love people. I enjoy every single minute of my life.

I am a believer in trying to treat people properly and trying to respond and making sure that I find the time to be courteous.

Business has to give people enriching, rewarding lives...or it's simply not worth doing.