I never learned the rules in the first place. To change the game is at the heart of what Virgin stands for, so the company culture has always been: "Don't sweat it: rules were meant to be broken."
Richard BransonWe all are now very aware of what a connected world we live in - connected to each other and to the earth that gives us everything we have. We need all countries and companies to step up and play their part - setting strong goals, having clear plans, and openly demonstrating progress.
Richard BransonI've taken many knocks over the years but it has only made me stronger and more determined to succeed.
Richard Branson