Don't bother doing something unless you're radically different from the competition.
Richard BransonI would not be able to change a sparking plug and I would not be able to fly a spaceship or build a rocket or whatever. But what I am good at doing is finding brilliant people and surrounding myself with brilliant people.
Richard BransonWe have a business that some people feel pollutes, and I happen to agree with them. ... And so on the basis of trying to do good and, you know, hopefully turn a profit, what we did was we pledged that we'd put all the profits from our airline business into trying to develop clean fuels.
Richard BransonAllowing my people to have a good work-life balance by working flexibly is very important to me.
Richard Branson