I suspect in most companies, the public relations person is down at No. 20 in the pecking order. But here, he is fighting incredibly important battles. If a negative story starts running away with itself in the press and is not dealt with fast, it can badly damage the brand, and so we put enormous weight on our PR people.
Richard BransonActually, we did a fun April Fools' thing with Google a couple of years ago, which we called Virgle. And we looked for volunteers to go on a one-way trip to Mars.
Richard BransonIf you spot an opportunity and are really excited by it, throw yourself into it with everything you've got.
Richard BransonWhen something doesn't go exactly to plan, money is tight or a business is struggling - see it as a challenge rather than a failure. Look outside the box and try and find a solution - you'll be surprised how many great opportunities and possibilities arise when things look bad. You've just got to open your mind and not be afraid of sticking your neck out!
Richard Branson