For a successful entrepreneur it can mean extreme wealth. But with extreme wealth comes extreme responsibility.

Half the art of ballooning is to make your crashes so gentle that you can fool yourself into calling them landings.

I find it very difficult to think of mistakes; not that I don't make any but because I was brought up to look only at the good things in life ... As for what lost the most money, probably Virgin Cola. It is still No 1 in Bangladesh though.

Throwing yourself into a job you enjoy is one of the life's greatest pleasures!

Your brand name is only as good as your reputation

Perhaps, therefore, it is odd that if there is any one phrase that is guaranteed to set me off it's when someone says to me, 'OK, fine. You're the boss!' What irks me is that in 90% of such instances what that person is really saying is, 'OK, then, I don't agree with you, but I'll roll over and do it because you're telling me to. But if it doesn't work out I'll be the first to remind everyone that it wasn't my idea.'

I am convinced that companies should put staff first, customers second and shareholders third - ultimately that's in the best interest of customers and shareholders.