What can you do to make a difference? And why should you do it? (...) the scale of one's social investments doesn't matter. What matters is that you operate as a force for good at every scale available to you.

You can't do a good business with a bad person. Find the right people to work with and you can't go wrong.

There is no greater thing you can do with your life and your work than follow your passions – in a way that serves the world and you.

Please don’t get hung up on this question of whether you need to have experience in an industry before you launch your startup.

It isn't effective or productive to force your employees to do anything. Choice empowers people and makes for a more content workforce.

Fun is one of the most important - and underrated - ingredients in any successful venture. If you're not having fun, then it's probably time to call it quits and try something else.

I believe a great company, whether improving a sector or creating a new one, needs to have an excellent product or service at its core; needs strong management to execute the plan and a good brand to give it the edge over its competitors. Providing quality service, combined with value for money and in an innovative way ensures you offer real value - and finally to be responsible to society and the planet.