The Virgin brand is not a product like Coca-Cola or Famous Grouse whisky. it's an attitude and a way of life to many. That attitude is about giving customers a better time and better value in a fun way that embraces life and seeks to give the customers something new.
Richard BransonOne of the best bits of advice I can give is, early on, when you're building a new business, try to find somebody to run it on a day-to-day basis to free yourself up to look at the bigger picture.
Richard BransonAnd in the process, we have come up with fuels - algae-based fuels, isobutanol-based fuels and other fuels - that we think will power the planes in the future so that, you know, by 2020 I hope that our planes will be powered on fuels that are clean fuels and are not polluting the environment so that we'll have a green airline and an airline that actually has fuels that will be hopefully cheaper than the dirty fuels of the past. So [we're] doing good and also turning a profit at the same time.
Richard Branson