What is a business? It's simply an idea that makes someone else's life better

Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.

To be a real entrepreneur you always have to be looking forward. The moment you rest on your laurels is the moment your competition overtakes you.

My mother always taught me never to look back in regret but to move on to the next thing. The amount of time people waste dwelling on failures rather than putting that energy into another project, always amazes me. I have fun running all the Virgin businesses-so a setback is never a bad experience, just a learning curve.

Mentorship is key to unlocking each of our entrepreneurial spirits.

If people are crazy enough to dare, impossible things happen.

And if after all this you eventually fail; don't take it personal. Don't be ashamed to start all over again.