Fun is at the core of the way I like to do business and it has been key to everything I've done from the outset.

Rather than getting nostalgic...embrace the new opportunities and challenges available to you now.

Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.

Those people who spend their time working on things they love are usually the ones enjoying life the most. They are also the ones who dared to take a risk and chase their dreams.

If people are crazy enough to dare, impossible things happen.

I just wanted to create things that I could be proud of. Money was just an evil byproduct to pay the bills at the end of the year.

I had no plans to be an entrepreneur. I just wanted to be a journalist and write for a magazine. At 15, I just decided to leave school and launch a national student magazine.