Fun is at the core of the way I like to do business and it has been key to everything I've done from the outset.

Most people assume that a record shop's success lies in selling records. In fact, Virgin's success both in mail order and the record shops lay in skill at buying records.

Learn to live on the edge.

Setting customer expectations at a level that is aligned with consistently deliverable levels of customer service requires that your whole staff, from product development to marketing, works in harmony with your brand image.

We will eventually build space science labs and hotels, prodding the capability for missions beyond the orbit of the Earth. Our space-hotel guests will be able to take breath-taking excursions, flying a couple of hundred feet above the Moon's surface in small two-man spaceships. In time, we will launch missions to Mars and beyond.

Whatever business you are in, every company can shoot for the start in their own way.

Many assume my business success has brought me happiness. But the way I see it, I am successful because I am happy.