Fun is at the core of the way I like to do business and it has been key to everything I've done from the outset.

Be bold, brave and not afraid to fall on your face and ultimately you will succeed

I just like to enjoy life and push myself. Of course, there is method to my madness. When you are entering into a new industry, for example, it helps to do something to get your name on the front pages.

Business is what concerns us. If you care about something enough to do something about it, you're in business

I decided there must be room for another airline when I spent two days trying to get through to People Express.

Companies need to have a lot more flexibility with their people... . If somebody wants to golf around the world for two months, okay, well, maybe on an unpaid basis, let them do it. That sort of flexibility I think is incredibly important because most of our time, we spend at work.

Learning and leadership go together. Too much credit goes to me for what we have achieved at Virgin but the successes happen from working and learning with some of the world's most inspiring and inspired people.