If you do something for fun and create the best possible product, then the profit will come.

An exceptional company is the one that gets all the little details right.

I was a risk-taker as a young man, and I don't regret it. I'm not adventurous in quite the same way now, but I still love the challenge of testing myself to the limits, flying around the world, or seeing if I can be the first to fly a balloon across the Atlantic, or trying to take people into space at an affordable price in an environmentally friendly way. I'll be going into space with three generations of my family!

The amount of time people waste dwelling on failures rather than putting that energy into another project, always amazes me

Allowing my people to have a good work-life balance by working flexibly is very important to me.

We need a new way of doing business to get out of the present crisis ... Absolute greed has come close to bankrupting the world. Thanks to the crisis that certain businesses have dumped on everyone a lot of people are going to suffer on a global scale. All of us must learn. It is all the more important that those business leaders that are left standing try to be a force for good.

Business leaders take things far too seriously, and forget that most of the time people spend in their lives is at work, and it should be fun.