If you do something for fun and create the best possible product, then the profit will come.

Doing good is good for business.

You can create a business, choose a name, but unless people know about it you're not going to sell any products.

Tough times are inevitable in life and in business. But how you compose yourself during those times defines your spirit and will define your future.

Branding is everything. A young girl once came up to me and told me I could be famous because I looked just like Richard Branson!

If you offer people a decent service, if you give them you know Internet access, if their phones are not cut off on the trains, you know if you have plugs where they can plug in their computers, and if you have a smiling, cheerful staff; and if you can travel really quickly, then you can make a success out of the rail business.

As an adventurer...I try to protect against the downside. I make sure I have covered as many eventualities as I can. In the end, you have to take calculated risks; otherwise you're going to sit in mothballs all day and do nothing.