Quality brands never go bankrupt.

Whatever you and your team decide your new brand will stand for, deliver on that promise. That's the only way you'll ever control your brand. And beware: brands always mean something. If you don't define what the brand means, your competitors will.

Ideas Are The Lifeblood Of Business. Capture Every Fleeting Idea And Drive For Change.

If you want to stand out from the crowd, give people a reason not to forget you

Having no regrets makes way for the best piece of advice I can give - don't be afraid of failure.

With space travel, [it's] no different. You know, in 1990 I read the name Virgin Galactic Airways. Loved the name. And set out to try to find an engineer or rocket scientist in the world who could build a safe, reusable rocket that could take people to and from space and we could start a whole new era of commercial space travel.

And obviously, from our own personal point of view, the principal challenge is a personal challenge.