Two heads are definitely better than one and by sourcing ideas from each other, you have a better chance of coming up with a strategy that will allow your business to overcome a setback or challenge.

If you want milk, don't sit on a stool in the middle of a field in the hope that a cow will back up to you.

After all - life is not a dress rehearsal!

The key is to set realistic customer expectations, and then not to just meet them, but to exceed them - preferably in unexpected and helpful ways.

To be successful, you have to be out there, you have to hit the ground running, and if you have a good team around you and more than a fair share of luck, you might make something happen. But you certainly can't guarantee it just by following someone else's formula.

Engage your emotions at work. Your instincts and emotions are there to help you.

Good customer service begins at the top. If your senior people don't get it, even the strongest links further down the line can become compromised.