If you get your face and your name out there enough, people will start to recognize you.

If you don't succeed at first, there's no need for the F word (Failure). Pick yourself up and try, try again.

I am impressed with just the enthusiasm for life and the fact that some of these people are in their 80's, even 90's, and they're absolutely determined to get out there and make a difference.

Kitesurfing is one of the greatest sports in the world. I highly recommend this to anyone who has access to the ocean. There is nothing more freeing than being out there and kitesurfing. When my schedule permits, it's the first thing I do in the morning, before I have breakfast. Tennis is also fun, especially against someone far better at the sport than I am.

It is important to remember that life is not a dress rehearsal and that none of us should waste our time on doing things that don’t spark fires within us. My golden rule for business and life is: We should all enjoy what we do and do what we enjoy.

I suspect in most companies, the public relations person is down at No. 20 in the pecking order. But here, he is fighting incredibly important battles. If a negative story starts running away with itself in the press and is not dealt with fast, it can badly damage the brand, and so we put enormous weight on our PR people.

I just think you need to spice up life every now and then with a bit of adventure and excitement.