If you create something that makes a difference in people's lives, you are likely to become a business success as well
Richard BransonDon't wait till you are big before you begin building your brand. Build a brand from scratch alongside your business.
Richard BransonI was fortunate enough, after many visits to many wonderful, weird people to come across Burt Rutan, who is a genius in the Mojave Desert. And SpaceShipOne was born and had three flights into space that won something called the X Prize. And from there, we're building SpaceShipTwo, which is ... a beautiful spaceship that is very, very, very nearly completed and will be ready from about next Christmas onwards to start taking people into space.
Richard Branson