If you get your face and your name out there enough, people will start to recognize you.

I don't buy a lot of things. I like to create things. I've been lucky enough to be able to build my beautiful island in the Caribbean. I certainly haven't regretted that.

My number one rule in business, and in life, is to enjoy what you do. Running a business involves long hours and hard decisions; if you don't have the passion to keep you going, your business will more than likely fail. If you don't enjoy what you are doing, then you shouldn't be doing it.

I've been taught not to have any regrets. If we were to add up all of the hours spent regretting mistakes and use that time to develop new ideas, who knows how many brilliant new businesses would be created.

Well, we know that people in Australia love the idea of both Impulse and Virgin Blue getting up and adding a bit of competition, and it's fun to be able to deliver it.

The entrepreneurs who succeed usually want to make a difference to people’s lives, not just their own bank balances.

In a sense, when we started Virgin Atlantic, I was trying to create an airline for myself. If you try to build the perfect airline for yourself, it will be appreciated by others.