I believe a great company, whether improving a sector or creating a new one, needs to have an excellent product or service at its core; needs strong management to execute the plan and a good brand to give it the edge over its competitors. Providing quality service, combined with value for money and in an innovative way ensures you offer real value - and finally to be responsible to society and the planet.
Richard BransonTo launch a business means successfully solving problems. Solving problems means listening.
Richard BransonTrain people well enough so they can leave, treat them well enough so they don't want to.
Richard Branson