If a chairman of a company visits Seattle, that chairman should take all the staff out in the evening and have a few drinks together, talk together and party together and not be embarrassed about the staff seeing the weaker side of you.

The quickest way to become a millionaire in the airline business is to start out as a billionaire.

I never learned the rules in the first place. To change the game is at the heart of what Virgin stands for, so the company culture has always been: "Don't sweat it: rules were meant to be broken."

It's really important to find an hour or two to a day to make sure that you keep healthy, keep fit. It's very easy just to forget that aspect. And if you're feeling really good and fit, I think you can get two or three extra hours a day of hard work in as well.

And you know, I've had great fun turning quite a lot of different industries on their head and making sure those industries will never be the same again, because Virgin went in and took them on.

I like challenges in life and pushing myself out of my comfort zone.

Fun is at the core of the way I like to do business and it has been key to everything I've done from the outset. More than any other element, fun is the secret of Virgin's success. I am aware that the ideas of business as being fun and creative goes right against the grain of convention, and it's certainly not how the they teach it at some of those business schools, where business means hard grind and lots of 'discounted cash flows' and net' present values'.