Good brands reflect the histories of the time and the group of people that made them. They can not be copied. They can not be recycled.
Richard BransonWhat's the most critical factor in any business decision you'll ever have to make? Basically, it boils down to this question: If this all crashes, will it bring the whole house tumbling down like a pack of cards? One business matra remains embedded in my brain - protect the downside.
Richard BransonThere is no greater thing you can do with your life and your work than follow your passions โ in a way that serves the world and you.
Richard BransonFree publicity and word of mouth is probably the best and cheapest form of advertising. Learn to use it to your advantage.
Richard BransonI was the kind of entrepreneur that never really felt I made it. When Mike Olefield's "Tubular Bells" [Virgin Records' first release] sold 8 or 10 million copies, I suppose, at age 19, I could've possibly retired on the money. Instead, I immediately pushed the boat and took that risk again.
Richard Branson