Don't think what's the cheapest way to do it or what's the fastest way to do it. Think what's the most amazing way to do it.
Richard BransonIn the '80's my gut feeling was that airlines were crap. I hated spending time on planes. I thought we could create the kind of airline I'd like. So we got a secondhand 747 and gave it a go.
Richard BransonFailing can provide invaluable lessons and making mistakes and experiencing setbacks is part of the DNA of every successful entrepreneur.
Richard BransonBeing an entrepreneur simply means being someone who wants to make a difference to other people's lives.
Richard BransonThe idea that business is strictly a numbers affair has always struck me as preposterous. For one thing, I've never been particularly good at numbers, but I think I've done a reasonable job with feelings. And I'm convinced that it is feelings - and feelings alone - that account for the success of the Virgin brand in all of its myriad forms.
Richard Branson