A generation ago, the image was that you had to trample everyone else down to succeed; but I don't believe that makes good business sense.

I do believe the harder you work, the luckier you get.

We're introducing separate rooms with double beds in all of our planes so people can actually go with their partner and have a proper night's sleep...

I always tell other people to protect against the downside, and not risk roughing on new ventures, but I never stuck to that rule myself.

Don't think about making money, think about making a difference, spot where others are doing it badly and do it better

One key to entrepreneurial success is to get a great group of people around you who believe in your idea.

With space travel, [it's] no different. You know, in 1990 I read the name Virgin Galactic Airways. Loved the name. And set out to try to find an engineer or rocket scientist in the world who could build a safe, reusable rocket that could take people to and from space and we could start a whole new era of commercial space travel.