A generation ago, the image was that you had to trample everyone else down to succeed; but I don't believe that makes good business sense.

I rely far more on gut instinct than researching huge amounts of statistics.

Whether we're fighting climate change or going to space, everything is moved forward by computers, and we don't have enough people who can code

I like to set myself a new adventure challenge at least once or twice a year because I love that side of my life. I love getting fit and training for it.

We [Virgin Group] have been successful not by wasting time scrutinising our competitors but by looking at ourselves from the point of view of our customers do and seeking feedback through listening.

You can create a business, choose a name, but unless people know about it you're not going to sell any products.

Throughout my business life I have always tried to keep on top of costs and protect the downside risk as much possible. The Virgin Group has survived only because we have always kept tight control of our cash. But, likewise, I also know that sometimes it is essential to break these rules and spend lavishly.