I have always looked on my businesses not just as money-making machines, but as adventures that can, I hope, make people better off.
Richard BransonI don't buy a lot of things. I like to create things. I've been lucky enough to be able to build my beautiful island in the Caribbean. I certainly haven't regretted that.
Richard BransonI love eating meat, but I love our planet even more. So I will join this campaign and stop eating meat at least one day a week.
Richard BransonYou get the idea. Every business, like a painting, operates according to its own rules. There are many ways to run a successful company. What works once may never work again. What everyone tells you never to do may just work, once. There are no rules. You don't learn to walk by following rules. You learn by doing, and by falling over, and it's because you fall over that you learn to save yourself from falling over. It's the greatest thrill in the world and it runs away screaming at the first sight of bullet points.
Richard Branson