I’ve always had a soft spot for dreamers – not those who waste their time thinking ‘what if’ but the ones who look to the sky and say ‘why can’t I shoot for the moon?’

A good idea for a new business tends not to occur in isolation, and often the window of opportunity is very small. So speed is of the essence.

And [we hope to sell] the clean fuels to other airlines. I mean, the exciting thing about the breakthrough with clean fuels for the airline industry is there's only 1,700 pumps in the world that fill up the airlines.

If you don't succeed at first, there's no need for the F word (Failure). Pick yourself up and try, try again.

I believe a great company, whether improving a sector or creating a new one, needs to have an excellent product or service at its core; needs strong management to execute the plan and a good brand to give it the edge over its competitors. Providing quality service, combined with value for money and in an innovative way ensures you offer real value - and finally to be responsible to society and the planet.

THERE'S NO OTHER WAY to find out whether or not you'll be successful other than just doing it

... Our first priority should be the people who work for the companies, then the customers, then the shareholders. Because if the staff are motivated then the customers will be happy, and the shareholders will then benefit through the company's success.