If you create something that makes a difference in people's lives, you are likely to become a business success as well

There's no better satisfaction than watching the people around you, who have worked day and night to get something right, realising the dream.

Whatever you and your team decide your new brand will stand for, deliver on that promise. That's the only way you'll ever control your brand. And beware: brands always mean something. If you don't define what the brand means, your competitors will.

If you get into entrepreneurshi p driven by profit, you are a lot more likely to fail. The entrepreneurs who succeed usually want to make a difference to people’s lives, not just their own bank balances. The desire to change things for the better is the motivation for taking risks and pursuing seemingly impossible business ideas.

Learn to use your brain power. Critical thinking is the key to creative problem solving in business.

A little humour is good for the soul - regardless of how old you may be.

When we start a new venture, we base it on hard research and analysis. Typically, we review the industry and put ourselves in our customer's shoes to see what we could do better.