If you create something that makes a difference in people's lives, you are likely to become a business success as well

Your brand or your name is simply your reputation, you have to fight in life to protect that as it means everything. Nothing is more important.

Entrepreneursh ip is a great leveller, since having the benefit of a wealthy background or a generous investor isn't always an advantage. The wonderful thing is that money is not the sole currency when it comes to starting a business; drive, determination, passion and hard work are all free and more valuable than a pot of cash.

Remain focused on fulfilling your business mission. Never allow adversity divert your attention and efforts.

I have had a lot of fun pushing the boundaries on my balloon and kitesurf adventures, breaking some world records in the process, and I think this attitude of having fun whilst working hard is one that lends itself very well to successful entrepreneurship.

To succeed in business you need to be original, but you also need to understand what your customers want.

Don't think about making money, think about making a difference, spot where others are doing it badly and do it better