Laziness is the road to progress, but only when it is allied to intelligent thought and high ambition.

Where a chunk of business is simple, the chances are that it is.

We tend to think of innovation as difficult, but with the creative use of The 80/20 Principle innovation can be both easy and fun!

Creation occurs when ideas and individuals collide and collude.

Chose the niche that you enjoy, where you can excel and stand a chance of becoming and acknowledged leader.

To be strategic is to concentrate on what is important, on those few objectives that can give us a comparative advantage, on what is important to us rather than others, and to plan and execute the resulting plan with determination and steadfastness.

Only do the thing we are best at doing and enjoy most.