Most of us don't work out what we want. And most of us end up with lopsided lives as a result.

Chose the niche that you enjoy, where you can excel and stand a chance of becoming and acknowledged leader.

Our current use of time is not rational. There is therefore no point in seeking marginal improvements in how we spend our time. We need to go back to the drawing board and overturn all our assumptions about time.

We tend to think of innovation as difficult, but with the creative use of The 80/20 Principle innovation can be both easy and fun!

I make it a personal rule never to do anything that I don't really care about. It is surprising how much this cuts out.

Only do the thing we are best at doing and enjoy most.

Strive for excellence in few things, rather than good performance in many.