A good rule of thumb is to assume that everything matters.

Recall that people like to do what most people think it is right to do; recall too that people like to do what most people actually do.

Why tie to gold? Why not 1982 Bordeaux?

There are cases when I can make myself better off by restricting my future choices and commit myself to a specific course of action.

There's a second component of a good savings plan, which is something that a colleague of mine called Schlomo Benartzi and I developed many years ago, that we call "save more tomorrow."

It turns out, that men, when they're taking care of their business, they're not fully attending to the task at hand, but, I'm sure there's an evolutionary explanation for this, if you give them a target, they will aim.

One simple step firms can take is make sure that people that are getting paid a lot of money, say more than a million or two, that a big chunk of that money is deferred. That's going to change the whole ballgame.