The assumption that everybody will figure out how much they have to save and then will just implement that plan is obviously preposterous.
Richard ThalerI think one lesson we have to learn is that there's a lot more risk than we're giving credit to, a lot more what economist calls systematic risk.
Richard ThalerSo, what's a nudge? A nudge is some small feature of the environment that attracts our attention and alters our behavior.
Richard Thaler