So, what's a nudge? A nudge is some small feature of the environment that attracts our attention and alters our behavior.
Richard ThalerIn a typical 401k plan, when you first become eligible you get a big pile of forms and you're told, fill out these forms if you want to join. Tell us how much amount you've saved and how you want to invest the money. In, under automatic enrollment you get that same pile of forms but the top page says, if you don't fill out these forms, we're going to enroll you anyway and we're going to enroll you at this saving rate and in these investments.
Richard ThalerWhen should we nudge and when should we shove, I think, it's a political judgment. Obviously in some situations we need shoves, we need laws. Fraud is against the law, murder is against the law, drunk-driving is against the law. We don't need just nudges.
Richard ThalerPeople exaggerate their own skills. they are optimistic about their prospects and overconfident about their guesses, including which managers to pick.
Richard Thaler