So, what's a nudge? A nudge is some small feature of the environment that attracts our attention and alters our behavior.
Richard ThalerMost people start claiming benefits within a year of when they become eligible, although benefits increase substantially if they wait.
Richard ThalerWhen an economist says the evidence is "mixed," he or she means that theory says one thing and data says the opposite.
Richard Thaler"Save more tomorrow" is a nudge to help people do what they know they want to do, which is save more, but they can't bring themselves to save more now. Just like many of us are planning to go on diets next month, or maybe in two months, certainly not tonight.
Richard Thaler