I'm all for empowerment and education, but the empirical evidence is that it doesn't work. That's why I say make it easy.
Richard ThalerThe assumption that everybody will figure out how much they have to save and then will just implement that plan is obviously preposterous.
Richard ThalerInvestors must keep in mind that there's a difference between a good company and a good stock. After all, you can buy a good car but pay too much for it.
Richard ThalerPeople worry that if they buy an annuity and then die before the policy starts to pay off, their heirs will lose out. I tell them, "What you should be more worried about is if you outlive your money, you will have to move in with your kids. Ask your kids which of these outcomes they are more worried about."
Richard Thalerhe card companies will often, as a courtesy, honor that credit card, but hit you with a penalty. And you keep swiping your card for $3 at Starbucks for your lattรฉ, and you're getting hit with a $25 penalty because it's over your credit limit.
Richard ThalerIs there a market for somebody selling a credit card that helps people pay down their balances? I think the question is yes. But it would have to be sold by a bank that's really willing to invest in being a trusted partner with its consumers, because they will make less money on each consumer.
Richard Thaler