The joy is not in experiencing a scarce commodity but in possessing it.

The joy is not in experiencing a scarce commodity but in possessing it.

Presuasion is what you say immediately before you deliver your message that leverages your success tremendously.

Pre-suasion is the practice of getting people sympathetic to your message before they experience it.

If we are paying attention to something, it's important. That's how we decide to pay attention. But a communicator can reroute our attention to something that isn't important, but make it seem important as a consequence.

Pre-suasion is the practice of getting people sympathetic to your message before they experience it. It's the ability to cause people to have something at the top of their consciousness that makes them receptive to your message that's yet to come.

Our best evidence of what people truly feel and believe comes less from their words than from their deeds.