Pre-suasion is the practice of getting people sympathetic to your message before they experience it.

The joy is not in experiencing a scarce commodity but in possessing it.

There's a difference between a mystery and a question. Questions demand answers, but a mystery demands something more valuable-explanation.

There is a study that shows that people who were asked their political opinions, when there was a picture of the American flag in the corner of the questionnaire, reported more favorable attitudes toward Republican Party positions, because the flag is typically associated in people's minds with a Republican belief set. If people vote at a polling place inside a church, they vote more Republican. If they vote at a polling place inside a school, they vote more Democrat.

A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.

Pre-suasion is the practice of getting people sympathetic to your message before they experience it. It's the ability to cause people to have something at the top of their consciousness that makes them receptive to your message that's yet to come.

Presuasion is what you say immediately before you deliver your message that leverages your success tremendously.