The great thing is the start - to see an opportunity for service, and to start doing it, even though in the beginning you serve but a single customer - and him for nothing.

The headline of an advertisement accounts for 60% of the pull of that ad. In the same way, the start of a letter makes or breaks the letter, because if the start does not interest your reader, he never gets down to the rest of your letter.

Every contrivance of man, every tool, every instrument, every utensil, every article designed for use, of each and every kind, evolved from a very simple beginnings.

Start where you are. Distant fields always look greener, but opportunity lies right where you are. Take advantage of every opportunity of service.

Vision gives you the impulse to make the picture your own.

Before you put pen to paper, before you ring for your stenographer, decide in your own mind what effect you want to produce on your reader — what feeling you must arouse in him.

People blame their environment, their education, their opportunities, their luck, for their condition. They are wrong. There is one person to blame — and only one — THEMSELVES.