Before you put pen to paper, before you ring for your stenographer, decide in your own mind what effect you want to produce on your reader — what feeling you must arouse in him.

Mind is all that counts. You can be whatever you make up your mind to be.

Mind is all that counts.

The headline of an advertisement accounts for 60% of the pull of that ad. In the same way, the start of a letter makes or breaks the letter, because if the start does not interest your reader, he never gets down to the rest of your letter.

The source and center of all man's creative power... is his power of making images, or the power of imagination.

In every adversity there lies the seed of an equivalent advantage. In every defeat is a lesson showing you how to win the victory next time.

Your belief that you can do the thing gives your thought forces their power.