The power for happiness, for good, for everything we need of life is within each one of us. The power is there - unlimited power.

The headline of an advertisement accounts for 60% of the pull of that ad. In the same way, the start of a letter makes or breaks the letter, because if the start does not interest your reader, he never gets down to the rest of your letter.

You cannot hold on to anything good. You must be continually giving - and getting. You cannot hold on to your seed. You must sow it - and reap anew. You cannot hold on to riches. You must use them and get other riches in return.

We have become so accustomed to hearing everyone claim that his product is the best in the world, or the cheapest, that we take all such statements with a grain of salt.

First the stalk — then the roots. First the need — then the means to satisfy that need . First the nucleus — then the elements needed for its growth. The seed is a primary cause. The need, the nucleus, both are primary causes. Conditions — they are secondary. Given enough life in the nucleus, it will draw to itself the necessary means for growth regardless of conditions.

Vision - It reaches beyond the thing that is, into the conception of what can be. Imagination gives you the picture. Vision gives you the impulse to make the picture your own.

The great successful men of the world have used their imagination. They think ahead and create their mental picture in all its details, filling in here, adding a little there, altering this a bit and that a bit, but steadily building - steadily building.