Mind is all that counts.

Study your reader first - your product second. If you understand his reactions, and present those phases of your product that relate to his needs, then you cannot help but write a good letter.

Mind is all that counts.

We can do only what we think we can do. We can be only what we think we can be. We can have only what we think we can have. What we do, what we are, what we have, all depend upon what we think.

First the stalk - then the roots. First the need - then the means to satisfy that need. First the nucleus -then the elements needed for its growth.

Any thought that is passed on to the subconscious often enough and convincingly enough is finally accepted.

First the stalk — then the roots. First the need — then the means to satisfy that need . First the nucleus — then the elements needed for its growth. The seed is a primary cause. The need, the nucleus, both are primary causes. Conditions — they are secondary. Given enough life in the nucleus, it will draw to itself the necessary means for growth regardless of conditions.