You can do anything you wish to do, have anything you wish to have, be anything you wish to be.

The headline of an advertisement accounts for 60% of the pull of that ad. In the same way, the start of a letter makes or breaks the letter, because if the start does not interest your reader, he never gets down to the rest of your letter.

...realize in your daily life that 'matter' is merely an aggregation of protons and electrons subject entirely to the control of Mind; that your environment, your success, your happiness, are all of your own making... All wealth depends upon a clear understanding of the fact that mind- thought - is the only creator. The great business of life is thinking. Control your thoughts and you control circumstance.

Your belief that you can do the thing gives your thought forces their power.

The first essentials, of course, is to know what you want.

You can do anything you think you can. This knowledge is literally the gift of the gods, for through it you can solve every human problem. It should make of you an incurable optimist. It is the open door.

The first principle of success is desire - knowing what you want. Desire is the planting of your seed.