You can do anything you wish to do, have anything you wish to have, be anything you wish to be.

One comes to believe whatever one repeats to oneself sufficiently often, whether the statement be true or false.

It is only through your conscious mind that you can reach the subconscious. Your conscious mind is the porter at the door, the watchman at the gate. It is to the conscious mind that the subconscious looks for all its impressions.

You can do anything you wish to do, have anything you wish to have, be anything you wish to be.

The headline of an advertisement accounts for 60% of the pull of that ad. In the same way, the start of a letter makes or breaks the letter, because if the start does not interest your reader, he never gets down to the rest of your letter.

All motion is cyclic. It circulates to the limits of its possibilities and then returns to its starting point.

The great thing is the start - to see an opportunity for service, and to start doing it, even though in the beginning you serve but a single customer - and him for nothing.