Make your mold. The best flux in the world will not make a usable shape unless you have a mold to pour it in.

But fear - panic - knows no reason. It brings into being overnight the things that it fears. It is the greatest torment of humanity. Fear is, in short, the devil. It causes most of the sin, disaster, disease and misery of the world. It is the ravening lion roaming the earth seeking whom it may...devour. The only refuge is in the knowledge that it has no power other than the power you give it.

Study your reader first - your product second. If you understand his reactions, and present those phases of your product that relate to his needs, then you cannot help but write a good letter.

...realize in your daily life that 'matter' is merely an aggregation of protons and electrons subject entirely to the control of Mind; that your environment, your success, your happiness, are all of your own making... All wealth depends upon a clear understanding of the fact that mind- thought - is the only creator. The great business of life is thinking. Control your thoughts and you control circumstance.

You cannot hold on to anything good. You must be continually giving - and getting. You cannot hold on to your seed. You must sow it - and reap anew. You cannot hold on to riches. You must use them and get other riches in return.

The first principle of success is desire - knowing what you want. Desire is the planting of your seed.

The first essentials, of course, is to know what you want.