The first principle of success is desire - knowing what you want. Desire is the planting of your seed.

Always enter the conversation already taking place in the customer's mind.

If you have any lack, if you are prey to poverty or disease, it is because you do not believe or do not understand the power that is yours. It is not a question of the universal giving to you. It offers everything to everyone - there is no partiality.

If you procrastinate when faced with a big difficult problem... break the problem into parts, and handle one part at a time.

Every contrivance of man, every tool, every instrument, every utensil, every article designed for use, of each and every kind, evolved from a very simple beginnings.

It is only when you despair of all ordinary means, it is only when you convince it that it must help you or you perish, that the seed of life in you bestirs itself to provide a new resource.

The great thing is the start - to see an opportunity for service, and to start doing it, even though in the beginning you serve but a single customer - and him for nothing.