The first principle of success is desire - knowing what you want. Desire is the planting of your seed.

There is nothing on earth that you can not have once you have mentally accepted the fact that you can have it.

Before you put pen to paper, before you ring for your stenographer, decide in your own mind what effect you want to produce on your reader — what feeling you must arouse in him.

The first principle of success is desire - knowing what you want. Desire is the planting of your seed.

Plant the seed of desire in your mind and it forms a nucleus with power to attract to itself everything needed for its fulfillment.

Knowing that you have working with you a force, which never yet has failed in anything it has undertaken, you can go ahead in the confident knowledge that it will not fail in your case, either.

One might as well try to ride two horses moving in different directions, as to try to maintain in equal force two opposing or contradictory sets of desires.