You can do anything you think you can. This knowledge is literally the gift of the gods.

Always enter the conversation already taking place in the customer's mind.

Something must be done when you find an opposing set of desires of this kind well to the fore in your category of strong desires. You must set in operation a process of competition, from which one must emerge a victor and the other set be defeated.

Desire is proof of the availability.

You must intensify and render continuous by repeatedly presenting with suggestive ideas and mental pictures of the feast of good things, and the flowing fountain, which awaits the successful achievement or attainment of the desires.

Start where you are. Distant fields always look greener, but opportunity lies right where you are. Take advantage of every opportunity of service.

Vision gives you the impulse to make the picture your own.