The great successful men of the world have used their imaginations.

Faith is the confidence, the assurance, the enforcing truth, the knowing.

The headline of an advertisement accounts for 60% of the pull of that ad. In the same way, the start of a letter makes or breaks the letter, because if the start does not interest your reader, he never gets down to the rest of your letter.

First the stalk — then the roots. First the need — then the means to satisfy that need . First the nucleus — then the elements needed for its growth. The seed is a primary cause. The need, the nucleus, both are primary causes. Conditions — they are secondary. Given enough life in the nucleus, it will draw to itself the necessary means for growth regardless of conditions.

Before you put pen to paper, before you ring for your stenographer, decide in your own mind what effect you want to produce on your reader — what feeling you must arouse in him.

You can do anything you think you can. This knowledge is literally the gift of the gods.

Plant the seed of desire in your mind and it forms a nucleus with power to attract to itself everything needed for its fulfillment.