The great successful men of the world have used their imaginations.

Every contrivance of man, every tool, every instrument, every utensil, every article designed for use, of each and every kind, evolved from a very simple beginnings.

Our subconscious minds have no sense of humor, play no jokes and cannot tell the difference between reality and an imagined thought or image. What we continually think about eventually will manifest in our lives.

Study your reader first - your product second. If you understand his reactions, and present those phases of your product that relate to his needs, then you cannot help but write a good letter.

You cannot hold on to anything good. You must be continually giving - and getting. You cannot hold on to your seed. You must sow it - and reap anew. You cannot hold on to riches. You must use them and get other riches in return.

Begin to free yourself at once by doing all that is possible with the means you have, and as you proceed in this spirit the way will open for you to do more.

The great successful men of the world have used their imaginations.