The first essentials, of course, is to know what you want.

We can do only what we think we can do. We can be only what we think we can be. We can have only what we think we can have. What we do, what we are, what we have, all depend upon what we think.

Mind is all that counts.

Achievement is the entirety of little deliberations, rehashed all the live long day.

Study your reader first - your product second. If you understand his reactions, and present those phases of your product that relate to his needs, then you cannot help but write a good letter.

Mind is all that counts. You can be whatever you make up your mind to be.

All power is from within and therefore under our control