Think of things not as they are, but as they might be. Don't merely dream- but create.
Robert CollierYou can do anything you think you can. This knowledge is literally the gift of the gods, for through it you can solve every human problem. It should make of you an incurable optimist. It is the open door.
Robert CollierStudy your reader first - your product second. If you understand his reactions, and present those phases of your product that relate to his needs, then you cannot help but write a good letter.
Robert Collier