Most people have no sense of self-awareness. They're not aware of what they really want. They knew it when they were younger but then as they get older they listened to parents, they listened to peers and they think that, for instance, money is the most important thing when it really isn't.

Hip-hop has a feeling element, it's not just about knowing music. It's not like classical music or jazz where you can go on raw energy.

Be relentless in your pursuit for expansion.

When someone is not there all the time it gives us space to think about them. Your job in influence and persuasion is to get the other person to think about you or your product without you forcing yourself upon them or without you making them think about you.

The problem is the book business is changing so we're in a difficult moment now and if the business model is changing, I don't know if I'm going to have to look what's in store for me at that level but fortunately, I broke in earlier.

Kati with an I was a New York Times Critics' Pick and I was really happy that it got a run uptown in Harlem at the Maysles Cinema, which is a great space but isn't necessarily the most well attended for a week-long screening.

50 is a great person. I was a little intimidated when I met him for the first time in 2006. I didn't know what to expect. It ended up we got along really well. That's why we decided to do a book together, The 50th Law of Power.