People who are reading my books, or who are thinking about it, have some general idea about the concept of strategy. They're better off than somebody that has none. So I would never say it's useless.

I believe that everybody was born with a kind of uniqueness. There is never going to be somebody else with the same DNA as you, with the same experiences. There is something that you were meant to do as an individual. You have some kind of creative skill. It can either be creating your own business in some level, being a writer, an artist, whatever, or it can even be working within a company, but from within that company you're creating something.

Our levels of desire, patience, persistence, and confidence end up playing a much larger role in success than sheer reasoning powers. Feel motivated and energized, we can overcome almost anything. Feeling bored and restless, our minds shut off and we become increasingly passive.

It's good to have a brand that is consistent that people know about and trust. But it's also good to mix it up and adapt it, to polish it a bit and give it a new aspect. To not violate the reputation you've established but give it a new edge and veneer to show other aspects that people hadn't suspected.

If you make a show of going against the times, flaunting your unconventional ideas and unorthodox way, people will think that you only want attention and that you look down upon them.They will find away to punish you for making them feel inferior. It is far safer to blend in and nurture the common touch. Share your originality only with tolerant friends and those who are sure to appreciate your uniqueness.

Creative Endeavors are by their nature uncertain.

When it comes to power, outshining the master is perhaps the worst mistake of all.