Understand: people will constantly attack you in life. One of their main weapons will be to instill in you doubts about yourself – your worth, your abilities, your potential. They will often disguise this as their objective opinion, but invariably it has a political purpose – they want to keep you down.

When you understand the fear then you can begin to move past it. So when I hear the people say it's innate, you can't learn it, I just want to hit them in the head.

The passive ironic attitude is not cool or romantic, but pathetic and destructive.

A few years ago, for my birthday, Sean Price Williams said, "I'll give you one free day of shooting." He shot Kati with an I and co-shot Fake It So Real. While we've always worked together, I didn't want him to do it for free, so he cashed in his birthday chip and came for this one day.

With such a deep rooted interest you can withstand the setbacks and failures, the days of drudgery, and the hard work that are always a part of any creative action. You can ignore the doubters and critics. You will then feel personally committed to solving the problem and will not rest until you do so.

The key to success in any kind of start up is your level of persistence. It's not so much your intellect. The Zuckerburg's, Pages and Brins, that succeed have such a level of belief in what they are doing that they will put up with the kind of crap that most people won't put up with, they are incredibly persistent and resilient.

Playing with appearances and mastering the arts of deception are among the aesthetic pleasures of life. They are also key components in the acquisition of power.