Compelling spectacles are not to reach a niche market, it could be for reaching a niche marketing but on a grand scale. This is for grand marketing.
Robert GreeneDesire is both imitative (we like what others like) and competitive (we want to take away from others what they have). As children, we wanted to monopolize the attention of a parent, to draw it away from other siblings. This sense of rivalry... makes people compete for the attention.
Robert GreeneDo not accept the roles that society foists on you. Re-create yourself by forging a new identity, one that commands attention and never bores the audience. Be the master of your own image rather than letting others define if for you. Incorporate dramatic devices into your public gestures and actions โ your power will be enhanced and your character will seem larger than life.
Robert GreeneUnderstand: A person of power instills a kind of fear by deliberately unsettling those around him to keep the initative on his side.
Robert GreeneIn the past, Being able to follow what you're naturally "should" be good at was limited to a very few people in a country like the United States, It was white men who basically had the privileges - or, you name whatever country it is, there's some group of elites who, through various processes of democratization and things like the internet and the information that's available. It's exploding!
Robert Greene