But often, it's easier to resist temptation with distraction, or to be so inculcated in doing the right thing that it's automatic, outside the frontal cortex's portfolio - Then it isn't the harder thing, it's the only thing you can do.
Robert M. SapolskyGet it wrong, and we call it a cult. Get it right, in the right time and the right place, and maybe, for the next few millennia, people won't have to go to work on your birthday.
Robert M. SapolskyEssentially, we humans live well enough and long enough, and are smart enough, to generate all sorts of stressful events purely in our heads.
Robert M. SapolskyIt's great to have a buff frontal cortex to do that harder thing - for example, help a person in need rather buy some useless, shiny gee-gaw.
Robert M. Sapolsky