But often, it's easier to resist temptation with distraction, or to be so inculcated in doing the right thing that it's automatic, outside the frontal cortex's portfolio - Then it isn't the harder thing, it's the only thing you can do.
Robert M. SapolskyThe purpose of science is not to cure us of our sense of mystery and wonder, but to constantly reinvent and reinvigorate it.
Robert M. Sapolsky